6 principles to create sticky content which people love and share

  Content marketing has been on the market for at least 10 years. We already know that good quality messages are shareable and useful.  But even if we ticked all the boxes, sometimes the post or article doesn’t seem to resonate with your audience and certainly is not being shared with the others. So, what…

Neuromarketing – new marketing trend or scientist gimmick?

Have you ever wondered why your marketing campaign is not effective and the audience is not connecting to your brand? Why the brands like Coca- Cola or Apple are still the top choices for many consumers and the situation hasn’t changed for years? The scientists from all over the world have come up with an…

3 lessons for marketers from American election

Today we woke up to the new reality. The most powerful president in the world had been elected, first Republican president since 1998, first billionaire and first president who had not been even a politician – Donald Trump. What can we learn from this experience as marketers? I am not getting involved in any political…

Top 10 PROMO PRODUCTS to tackle customers loyalty

Do you really want to be forgotten? If not, here is a tip from industry experts. Invest in promo gadgets in your marketing campaign. Did you know that you can increase product awareness by 96% by using this simple BTL tool*? That’s a simple solution and based on principal of emotional branding, currently used by…

Why the Queen is going green?

Today we are celebrating 90th queen’s birthday (yes, again!) in the UK. There is a huge parade in London with thousands of people gathering to admire their queen. Queen Elizabeth is the first monarch in The UK’s history who holds her power for such a long time. She has big personality which she expresses by wearing…

Emotional Branding- what is it?

Good afternoon beautiful people! Almost every day I am approached by somebody asking me what emotional branding really is. So today, I will do my best to explain principals of emotional marketing and their application to business. So, broadly speaking emotional branding is an approach to marketing relating to consumer emotional states, and building long…

5x YES to social marketing and how to do it right

If you are business owner or entrepreneur, this content might be very important for you. The whole marketing world is raving about social marketing. So what is the most important focus when it comes to social strategy? I found a very interesting article by Susan Gunelius on entrepreneur.com. In the article “10 Laws of Social…

#BrusselsAttack- how is fear influencing your audience?

The Europe as we know it slowly dies. Again the terrorists took their toll, causing fear, tears and anger. We are humans, we are emotional and regardless of  technical progress, we always show  what we feel. After the attacks in Paris, Facebook reminded me of French revolution. There was a French flag everywhere, so is today….

5 suprising facts about billionaires routine

This piece of simple magic gave a clue what billionaires, celebs and successful business owners do to…be even more successful. And indeed there are useful tips to implement in our daily routine. So what the billionaires, Olympians and successful entrepreneurs have in common?

3 high impact emotional motivators defining customers’ choices

Identifying your targeted audience’s feelings should the first main task on your “to do” list if you are aiming to engage your audience or nurture the relation with them. 3 high impact emotional motivators can help you to prepare relevant marketing communication for long lasting relationship with your customers.