Emotional Branding- what is it?

Good afternoon beautiful people! Almost every day I am approached by somebody asking me what emotional branding really is. So today, I will do my best to explain principals of emotional marketing and their application to business. So, broadly speaking emotional branding is an approach to marketing relating to consumer emotional states, and building long…

5x YES to social marketing and how to do it right

If you are business owner or entrepreneur, this content might be very important for you. The whole marketing world is raving about social marketing. So what is the most important focus when it comes to social strategy? I found a very interesting article by Susan Gunelius on entrepreneur.com. In the article “10 Laws of Social…